Fuel growth with AGM²

Turn marketing activity into real outcomes.

Attract, convert, and retain customers with scalable, measurable campaigns that are aligned with your key business objectives.

AGM² is a structured approach to planning and execution that dramatically improves results. It doesn’t mean slow – it means connecting the dots across all your teams. Quickly capture your audiences and continually improve the return on your marketing efforts.

We love big ideas. But every big idea needs to be based on a deep understanding of your audience. Together, we’ll dig into competitive and market analysis to define your ideal customer profile, buyer personas and target accounts. 

All of that backs up the big idea: The positioning, messaging and strategy. The ultimate goal is to gain alignment on the foundation of your go-to-market efforts.

Next it’s time to break down the big idea into manageable parts. We’ll do a content gap analysis and build an integrated marketing plan that drives buyer engagement. It’ll outline the key initiatives, content, channels and dependencies.

You’ll have a clear, step-by-step process for the awareness, consideration, decision and retention stages of the buyer’s journey. Whether you’re looking for brand, demand, or ABM, we’ll create experiences that break through to your key buyers.

What does success look like for your efforts? This is when you’ll define specific business outcomes, like marketing-influenced pipeline, revenue targets, and pipeline velocity goals, including both leading and lagging indicators at each stage of the buyer’s journey.

Using historical data, one-on-one conversations and industry benchmarks, we’ll build a lightweight model to estimate influence on pipeline revenue based on allocated budget – so you can invest in the right activities and content.

Modern marketers are being asked to do more with less – and prove it. That’s why we’ll establish a process to monitor and report on goal attainment, from measuring individual touchpoints and channels to comparing attribution models.

It’s all part of the Analytics Maturity Curve, BOL’s proven process to identify gaps and establish best-in-class marketing analytics and reporting. It’s time to prove your impact on the sales funnel and value to the business. 

A personalized buying experience is the foundation of success.  We’ll detail all expected touchpoints, marketing triggers and content flow, including digital and offline channels and initiatives.

Across your go-to-market efforts, you'll get a complete end-to-end buyer journey experience. And you’ll understand how to leverage personalized content and omnichannel messaging to drive nurture and sales enablement. 

Time to execute your strategy with confidence! Our creative team jumps into action, ensuring content is on-brand, engaging and aligned with the big idea. Our media team creates your activation plan across organic, paid, SEO and digital marketing channels. Then it’s go time.

Most importantly, we’ll monitor and pace execution and spend based on early indicators and budget allocations. Adapting to make sure your media is performing to hit and ideally exceed your goals.

Campaigns don’t stop after launch. They’re living organisms, and they can always be optimized. Our iterative approach to testing unlocks insights that drive long-term campaign performance.

Our test-and-learn process defines and delivers baseline performance tests and builds a 360-degree approach that identifies new opportunities. You'll get more marketing-influenced pipeline and improve your time to revenue. 

Hitting pipeline and revenue targets is a team sport. You need marketing, sales and your go-to-market team to work together to achieve those goals. It’s all about alignment – but how do you break down the silos?

We’ll create highly collaborative, cross-functional learning that help align teams to the same goals, strategies and plans. And you’ll empower your extended organization to move in formation together.