3 Ways to Use AI to Create Content That Doesn’t Suck

The marketing world has been buzzing with AI advancements. But while the technology is impressive, it's not a magic wand that automatically produces content worth reading. The trick is using AI as a tool—one that enhances your creativity rather than replacing it. Let’s break down some practical ways to integrate AI into your content strategy effectively.

1. Personalization at Scale

One of the biggest challenges in marketing is creating personalized experiences for diverse audience segments. AI tools like ChatGPT, Jasper, and Persado can analyze customer data to understand preferences, behaviors, and pain points. By leveraging AI for segmentation, you can create content that resonates on a personal level, which can lead to higher engagement and conversion rates.

With AI-driven insights, you don’t just guess what your audience wants—you know. For example, sentiment analysis tools can adjust the tone of your messaging so your content feels authentic and hits the right notes.

2. Streamline Content Creation

Let’s face it—content creation is time-consuming. AI writing assistants like ChatGPT can quickly generate drafts, headlines, or even complete pieces. Whether it’s a blog post, an email campaign, or social media updates, AI helps streamline the process. While you’ll still need to edit to make it your own, a little help can give you more time to focus on creativity rather than just output.

It’s not just about words. With visual tools like Midjourney and Adobe Firefly, you can quickly experiment with images during brainstorming and concepting sessions, create storyboards, and more. While you wouldn’t use these AI images in your final product, they’re great for getting your ideas on paper—and sometimes just for fun.

3. Optimize for SEO and Engagement

Great content means nothing if no one sees it. AI tools like SurferSEO and Clearscope offer keyword analysis, readability suggestions, and structural guidance to help your content perform better on search engines.

Beyond that, AI can repurpose your content into various formats—think turning a blog post into social media snippets, infographics, or even short video scripts. This expands your reach and keeps your audience engaged across different platforms.

4. Don’t Rely on AI for Everything

Here’s the catch: While AI can do a lot, knowing when and where to use it is essential. You still need to drive strategy and creativity. Think of AI as your creative co-pilot—one that automates repetitive tasks and provides insights but leaves the storytelling and strategy to you.

For example, AI is great for generating multiple versions of emails, landing pages, or other content  tailored to different personas or industries. It’s also handy for creating data-heavy reports, providing a foundation you can build on. But your expertise will always be the differentiator when it comes to complex topics or brand-specific nuances.

5. Train Your AI Tools

If you want AI to truly complement your work, invest time in training it. AI can mimic your brand’s tone, but only if you feed it the right information. Give it detailed guidelines, like words to avoid and preferred messaging styles. Fine-tuning these aspects helps AI produce content that’s not just technically correct but also on-brand.

AI as Your Content Ally

AI isn’t here to take over your job; it’s here to make it easier. It eliminates repetitive tasks, optimizes processes, and provides data-driven insights so you can focus on what you do best: being creative. By using AI strategically, you can create impactful content that resonates with your audience—and, most importantly, doesn’t suck. Contact us today to learn more about our process.